A major new campaign to use sport for good has launched with royal backing, both real life and sporting.
The Duke of Sussex has leant his support to Made By Sport, a four-year campaign set up to champion the role sport can play in changing lives and raise vital funds for community sport.
Also attending the launch of the campaign, which has set a target of raising £40 million for community sport, were boxing champions Nicola Adams and Anthony Joshua.
£40 million target
This would be the biggest fundraising campaign ever for community sport in the UK
Part of the fundraising drive could potentially see us match, up to an agreed level, funds generated by the campaign with National Lottery money.
“Sport is a powerful force for good that can change people and places for the better,” said our chief executive Tim Hollingsworth.
“We believe that everyone should have the right to experience and benefit from sport, yet the sad reality is that deep inequalities prevail which mean these benefits are not equally shared.
“Made by Sport is a big, bold new idea that has the potential to challenge perceptions and change many thousands of young lives for the better.
“We fully support the ambition of the campaign to shine a vital spotlight on sport as a driver of social change and hopefully raise much needed funds for the unsung charities in this sector.
“As a major strategic investor in the sport for development sector, through our National Lottery funding, we look forward to exploring with them how Sport England can play our part.”
Made By Sport intends to reach its target through a combination of corporate partnerships and public fundraising initiatives.
Part of their initial support will be provided by Richemont, announced today as a founding corporate supporter for the campaign.