Traditional outdoors participation is often considered to take place in rural settings, accessed by white, middle class, car-owning people or families doing traditional ‘outdoors’ activities.
To a certain extent, current participation in the outdoors is reflective of this stereotype. However, the landscape is changing and there are several key trends that need to be considered in order to drive growth in outdoors activity.
With a great potential to grow the outdoor activity market, we’ll help you here to appreciate the size of the market and the opportunities to increase the number of people who get active outdoors. In doing so, we’ll consider customer behaviour and motivation as well as the scale and reach of supply-side provision.