Retrain to Retain will be administered by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and a consortium of partners including UK Coaching and EMD UK.
It will include funding professional accreditations and insurance, investing in specific training programmes and courses and offer access to a wide range of additional resources such as a ‘Workforce Support Line’ and a skills and employability network.
It will also establish an online community of learning which will include blogs, podcasts, advice, and factsheets.
Tara Dillon, chief executive of CIMSPA, said Retrain to Retain will be a major boost to the sport and physical activity workforce, enabling many thousands of professionals to stay in, or return to, the sector.
“From sports coaches to personal trainers, swimming teachers and group exercise instructors, this highly skilled workforce has a vital role in keeping the nation physically and mentally healthy as we emerge from Covid-19,” she added. “I am delighted that we are able to provide this service with support from Sport England."
Around 30% of sports and fitness coaches are self-employed, with 71% of them having had to find alternative work to ensure income during the pandemic.