Our campaign to keep the nation active during the coronavirus (Covid-19) pandemic, Join the Movement, continued today with the launch of a television advert.
Made entirely with self-shot videos from members of the public embodying our #StayInWorkOut motto, the ad has been backed by the likes of triathletes Alistair and Jonny Brownlee, Strictly Come Dancing's Karen Hauer, ex-England footballer Kelly Smith and former European 10,000m champion Jo Pavey.
In addition to the TV campaign, a radio advert has been voiced by Mel Giedroyc and there will also be online advertising to spread the message as far as possible.
“Keeping active has never been more important when you consider the profound benefits it can have for our mental health and physical wellbeing,” said Tim Hollingsworth, our chief executive.
“We’ve launched this advert today to celebrate all the diverse ways the public have been keeping active, whether at home with their family or alone and help people feel connected through a shared joy of moving.”
The Join the Movement campaign, supported by the Department for Digital, Culture, Media and Sport and funded by the National Lottery, launched on 26 March and aims to inspire people to get active during these uncertain times – both for their physical and mental wellbeing.